Process matters and touches every facet of an organization. Through years of industry spanning partnerships we’ve developed a streamlined process to identify and address client’s challenges and goals. Through this process we ensure that your brand is consistently conveyed.
We prefer to start our relationship by meeting you in person. Coffee, hopefully a bit of sun, and an hour or two with you will give us a good understanding of each other and the project at hand. What vision do you have for your brand, and how can this vision align with your look and your communication? We follow up with a quote or a recommendation on how to proceed.
We need to understand the problem before we can begin to think about solutions. Before we jump into production, we make sure that we have understood everything correctly – and that we are coming from the right perspective to deliver a solution. Initial research, maybe some fieldwork and taking the time to get it right at this stage will save time later in the project.
Concepts & Mock-Up
Let’s get to work! Once the project goals are clear and both our teams are onboard, we begin to execute the plans we’ve agreed on – checking in with you periodically to present and review concepts and mock-ups. You are involved at every stage and your feedback is very important.
Production, Build & Test
This part is, well, production. We get the stuff done, bringing craftsmanship to the table, shaping your brand’s new reality. At the stage we are finalizing each point on your logo, refining the typography, building the wireframes and beta-sites. If we’re building your web site we will perform thorough testing to ensure all the bugs are worked out and it runs smoothly.
Finally! The day has come to reveal your new brand or website to the world. Congratulations! But... the process doesn’t end there. That’s really just the beginning. We’ll assist you to implement appropriate online and offline programs. This typically involves continued Search Engine Optimization (SEO), online advertising, email campaigns, landing pages, referral programs, and social media integrations, just to name a few things.
Is it working? This is a daunting question. Success comes only after continual evaluation of what works and what doesn’t. We will work with you and provide access to reporting so we can for you to keep on top of what is working and what isn’t. This allows us to quickly change tactics if that’s what it takes to achieve results.