ALBERTA ENERGY

Working within the existing brand

Because this project falls within the Government of Alberta brand guidelines, we used approved fonts and colours to establish a typography hierarchy and colour palette around the idea of information management. Icons were developed and used throughout the print piece, and photos were chosen to reflect the content of each section of the document and presentation. The final print pieces were saddle-stitched, and the PowerPoint presentation was used on iPads and projected traditionally on a large screen.