In collaboration with Wildheart Collective (Never Better Co.) and the Beverly BIA, we were brought on to lead a bold rebrand of the Beverly Business Association. The goal was to completely move away from the legacy “Old Towne Beverly” look and feel, and to create something that would resonate with a new generation of community members and business owners.
The result is a vibrant, community-forward identity built around the theme “There’s lots to love about Beverly” – a message reflected both in tone and in the heart-infused “B” logo that anchors the system.