Program Marketing Materials

The City of Edmonton runs programs year-round and deploys marketing materials throughout the community to inform of upcoming programs and services. The City approached destroythebox to help modernize and unify the design, and to create a theme and icon system that can be used in any number of combinations while maintaining the existing Edmonton branding. 

Illustrating YEG

Because the City of Edmonton is bustling with diverse cultures, attractions and historical landmarks, we created a detailed illustration that encompasses many of these elements to be used as an anchor for the marketing materials. These elements can be used individually or as a whole.  

Creating Memorable Icons

Destroythebox was tasked with creating a unique icon set that can be used as required to fit the theme of each print piece.  We created 18 icons and patterns that represent the various programs and services that are offered in the community.

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