Everyday People Financial is a diversified financial services company focused on providing accessible, everyday financial solutions to Canadians. We’ve had the opportunity to work with EP Financial over several years, partnering on everything from brand management and print materials to full design systems for their suite of digital products. Our ongoing relationship has allowed us to guide and evolve the brand as their offerings and reach continue to expand.
EP Financial
Services
Brand Design/Brand Management/Digital/Print/Website
Brand Management & Visual Identity
As part of our long-term partnership, we developed a comprehensive brand guide that serves as the foundation for all visual and verbal communication.
This guide established a cohesive system for typography, color, logo usage, tone of voice, and more – ensuring consistency across every platform and touchpoint. Whether it’s a business card or a national campaign, the brand now has a clear and confident identity that reflects EP Financial’s mission and values.
Print & Traditional Applications
The EP brand comes to life through a wide range of traditional marketing and branded materials. From trade show booths and brochures to stationery and branded collateral for their line of credit card products, we’ve helped apply the identity across everything they present to the public. Each piece is designed to instil trust, accessibility, and professionalism – aligning with their goal to make financial services approachable and inclusive.
Working with DTB has been a game-changer for our brand. They transformed our ideas into a visual identity that feels authentically us, setting the benchmark for all our marketing and communications. Their ability to listen, take direction, and elevate our vision with creative brilliance has left us genuinely inspired.
Website & Digital Product Design
We’ve designed multiple websites for EP Financial and their line of products – each one uniquely tailored to its audience and purpose, but all sharing a consistent visual and UX language.
These design systems emphasize clarity, ease of navigation, and strong brand presence, giving users a confident and seamless digital experience. From lending platforms to service-specific microsites, we’ve helped create engaging, visually cohesive interfaces that support their business goals and customer needs.
Why We Love Working with EP Financial
Our relationship with EP Financial has been both long-standing and creatively fulfilling. Their trust in us to help shape and manage their brand over the years has made for a true partnership – one where strategy and design come together to support growth. The work is always evolving, the challenges are meaningful, and the team behind EP brings a clear vision and openness to every project. It’s the kind of collaboration that makes us better at what we do.
