Complete Brand Package

When Lindsay approached us with her business plan, she had two concrete ideas in mind. The first was that she wanted to make fitness accessible to families, and the second was that she really liked pink. From there, our ideas rippled like the well-sculpted deltoids of the Hot Mama clientele.

Building a Community

The first Hot Mama location was in Victoria, BC. Today, with over fourteen franchise locations spanning North America and more to come, Hot Mama has truly made a difference in the world. Our task was to keep consistent branding across the board, and this meant creating a site with WordPress content management. This allows franchisees to manage their own locations with ease, and allow for quick additions to the Hot Mama family as it grows. The site has integrated the MindBody scheduler so that clients can book and pay for classes on the site in real time.

“We began working with DTB as I was in the conceptualizing phase of Hot Mama fitness.
Their design and website work is second to none and I truly believe the success of my
business is due, in a large part, to the work done by DTB. We have relied heavily on our
web presence for our marketing and growing our franchises. We have grown from a single
franchise to 20 in a few short years in BC, AB and ONT. DTB also provides all of our hosting
and tech support needs. We are so grateful for DTB, they really have helped make
Hot Mama the success it is. We will, without a doubt, continue to rely on them as we grow.”

Dr. Lindsay Goulet, Founder / Owner – Hot Mama Health & Fitness

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