Italian Centre Shop

When the time came to overhaul their outdated website, we approached the project as a complete transformation – not just a visual refresh. The original site was built on proprietary third-party software that was difficult to update, inflexible, and no longer met the needs of a growing business.

We began with a deep dive into research, competitive analysis, customer surveys, and collaborative planning sessions with the Italian Centre team. We wire-framed, prototyped, and tested with real users to ensure that what we built would serve not just today’s needs, but future growth.

We designed and developed a fully custom WordPress website that is lightning fast, secure, mobile-optimized, and incredibly easy for the client to manage. It’s a platform built for flexibility and scale – allowing their team to post recipes, news updates, weekly specials, store promotions, and more.

The site also provides a foundation for measuring campaign performance through analytics and user behaviour insights – a feature they previously lacked. The end result is a digital hub that brings the Italian Centre experience online in a meaningful, usable, and beautifully branded way.

VISIT THE WEBSITE

Beyond the everyday touchpoints, we’ve also brought the brand to life through limited-run campaigns and unique customer experiences. From designing custom merchandise and giveaway items to large-scale seasonal promotions like their wildly successful Advent Calendar, our creative direction supports not just sales – but storytelling.

These efforts strengthen the emotional connection between the Italian Centre Shop and its loyal customer base, reinforcing its place as a staple in the communities it serves.

The Italian Centre Shop brand is deeply rooted in heritage, family, and community – and our role has been to consistently express those values across every medium. Over the years, we’ve designed virtually every piece of visual communication for the brand.

This includes packaging design for dozens of private label products, in-store signage, print ads, digital campaigns, social media graphics, seasonal campaigns, and more. The visual identity has evolved with care and intention, always grounded in warmth and authenticity while staying modern and fresh.

Working with Italian Centre Shop is personal. The depth of trust, collaboration, and creative freedom we’ve been given over the years is something we deeply value. Ryan, Sara, Teresa and her team believe in strong partnerships, and their passion for quality, culture, and community matches our own. Every project is rooted in purpose, and every success feels shared. It’s rare to work with a client for this long and still feel energized by the possibilities – but that’s exactly what makes this partnership so special.