One of Canada’s top 100 Restaurants

Complete Branding Package

Here, laid-back Nuevo-Latino cooking is enjoyed family-style. Just as Latin American dishes have been influenced by global culinary culture from the Middle East to France and Spain, the diverse culinary riches found across the 32 states of Mexico serve as inspiration for Rostizado in Edmonton. We worked closely with them to produce a logo, branding materials and a responsive website design that matches the quality and artistry behind their food.

Inspired by rich culture

The food Rostizado serves — modern Mexican cuisine — is a direct reflection of who they are and what they value. It was clear that the Tres Carnales, their ingredients, and their creative daily offerings had to be front and centre. Our strategy was formed based on our long relationship with the owners and review of their goals, logging many, many hours in Rostizado to sample food (we are always willing to go the extra mile for our clients), to gain an understanding of the dining experience, and to compile a survey of their competitors.

“We have been working the team at destroythebox for over 5 years now. Since the
beginning, our relationship has been a very successful one. The ideas and creativity that
have developed from our time together have been pivotal in establishing our restaurants
as focal points in the community and industry. The single most important factor of
working with destroythebox is how carefully they listen to the individual needs
of a team and encapsulate these ideas into a beautiful design solution.”

Daniel Braun – Owner Rostizado / Tres Carnales

Developing a better experience

Beyond marketing, a website also provides a smart way to automate daily tasks. In addition to making Rostizado’s standard information such as location and contact information easy to find, we developed specific site functionality to automate (and remove the daily hassle associated with) questions about their group bookings, hours and their lunch specials. We brought the Rostizado brand alive online by designing a responsive, mobile-friendly site. Everything from the menu to the hours of operation are easy to access on any device.

Start-to-Finish Involvement

Destroythebox was involved every step of the way with the development of the branding, creating everything from the patterns and wall graphics, to the installations and packaging design. We even went so far as to bring the fabric back from Puerto Vallarta to upholster the custom couches (You try getting 7 Mexican blankets in your suitcase!)

Complete Branding Package

Being as unique as Rostizado is, the project required innovative solutions. Menus were created using synthetic paper (for easy wipe-down cleaning) with custom magnetic and leather closures. Labels for their hot sauces were custom-designed, the logo was carved into handmade cutting boards and laser cut into metal, and the bathrooms have illustrated custom wallpaper designs. Every detail has been considered to create a cohesive dining and branding experience.

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