Twice Cream is a small-batch ice cream shop in Edmonton known for bold flavours, real ingredients, and a sense of joy in everything they do. We were brought on to help bring the brand to life from the ground up – starting with the visual identity and expanding across every touchpoint, from packaging and interior design to signage, merch, and online experience. The result is a brand that feels playful, modern, and full of personality – just like owners AND the ice cream itself.
Twice Cream
Services
Brand Design/Digital/Packaging/Website
Brand Design & Rollout
The brand we developed for Twice Cream is as delightful as the ice cream they make – fun, fresh, and full of colour. The identity system is built around their logo, warm and inviting typography, and a colour palette that strikes the perfect balance between whimsy and sophistication.
This visual direction extended naturally into their physical space, where we partnered with their team to align signage, environmental graphics, and brand elements within the shop. We also rolled out their product packaging suite, take-home pints, window graphics, and outward-facing marketing materials that reflect the same vibrant energy as the brand itself.
Website Design & Functionality
The custom WordPress website we designed for Twice Cream serves as both a digital storefront and a flavour showcase. The site is clean, mobile-friendly, and easy to navigate – with space to highlight seasonal and rotating flavours, share their brand story, and direct customers to in-store experiences or local events.
Built to grow with the business, it also allows the team to update content easily and stay connected with their community through a platform that reflects the same charm and polish as their physical space.
Why We Love Working with Twice Cream
Working with Twice Cream has been a treat in every sense. The team is passionate, playful, and open to pushing creative boundaries, which made the entire process incredibly collaborative and fun. From branding to rollout, we’ve had the chance to touch nearly every part of their customer experience – and the trust they placed in us made for something truly special. It’s a project that reminds us why we love what we do: building thoughtful, beautiful brands that make people smile.
